SERVING HITTERS SINCE 2003

OUR STORY

The American Hitting Association isn't new. Its roots go back to 2003, and for about a decade AHA was the name on the door of a hitting instruction business in Arizona. Today it's something bigger: a free home base for every baseball and softball family trying to make good decisions about the game.

Where AHA started

Coach Billy “BK” Kehoe started his hitting instruction business in 2003. It went through a few names over the years, and around 2016 it became the American Hitting Association. Lesson by lesson and season by season, it worked with young hitters, high school players, college players and pros. It was built on one belief: hitting can be taught clearly and honestly, without gimmicks.

That work grew, and it needed a sharper focus. Instruction for teen and college-age hitters became Athletic Hitting Development (AHD). Youth development for ages 7 to 12 became 46/60 Academy.

Why AHA is back, and why it's free

Over the years, the same questions kept coming from parents in the parking lot, at tryouts and between lessons. Which travel team? How much should this cost? Is this coach any good? How much should my kid be throwing? Those questions don't need a paid lesson. They need honest answers.

So the American Hitting Association name came back with a new job. AHA is now a free membership for amateur baseball and softball families, players and coaches. It offers straight-talk guides, free tools and a monthly email, plus members-only gear from AHA Outfitters. No fee, no hype.

The coach behind it

BK has spent 52 years in baseball as a player, coach and scout. He played NCAA Division I baseball and was drafted. He then spent 30 years coaching high school and college baseball, and high school softball, in Arizona and Texas. He has 25 years of private hitting instruction behind him. That covers thousands of swings from youth players through high school, college and pro hitters.

He's based in Scottsdale, Arizona, and still believes what AHA was built on: give players and families honest information, and the game gets better for everyone.

What AHA stands for

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